When business is brisk and you’re running all day to tend to your current client’s needs, marketing is an activity that can easily be shoved to the back burner.You know that marketing is necessary, and you know that if you don’t keep up with it you’re going to find yourself “unemployed” some time in the future. But still… by the time you’ve done everything you must do in a day there’s little energy left for marketing.There are two solutions for this problem, and you should be using both of them.The first is to set up automated systems that will do [...]
Superstar Prospecting Power in Commercial Real Estate
by adminWe have heard it thousands of times before, ‘you must prospect’. You probably say that you do ‘prospect’ as most people in the industry that I know think that they do. The reality is that only a small percentage of the sales and leasing people in the commercial real estate industry really do prospect at the diligent level that the task requires.Consider this. Real ‘prospecting’ in commercial real estate is taking about 3 hours a day every day doing the prospecting process in a diligent and organized way.As you become more successful, the prospecting process must still continue on a [...]
Real Estate Agent Self-Promotion – Using Your Area Knowledge
by adminKnowing the area well is a big benefit and an advantage in serving both your buyers and your sellers. So if you know your way around, tell your prospects!For relocating buyers, finding an agent who can guide them to a neighborhood that offers what they want and need is a huge plus. I’m not advocating anything illegal here – your clients will still have to do their own investigation about the subjects covered by fair housing rules and the ADA – but you can guide them to neighborhoods that offer the location and amenities they need.For instance, they can look [...]
