Real estate agents can’t say “Buy one get one free!” and they can’t offer “30% off” daily specials.But is there something you can offer to buyers or sellers who choose to use your services? And if there is, would doing so help or hurt your business?Offering discounted commission would be distasteful (to most agents, anyway) so you’d have to offer something else. And would that build or diminish your professional status?I can see discount coupons as a marketing tool for others who provide services to your clients. Inspectors, home stagers, landscapers, even a cleaning service might gain more business through [...]
Realtors – Are You Prospecting When You Should Be Farming?
by adminRecently some words jumped out at me from a web page. They were “Farming vs. Hunting.”For some reason they stayed in my mind and I kept coming back to those words and pondering them all day. Words and their meanings fascinate me.Later it hit me: For months now I’ve been using the word “prospecting” to describe the many marketing methods real estate agents use to gather in new customers and clients. The letter sets I’ve written for agents to use to connect with new buyers and sellers are even on a page that’s labeled “prospecting.”But I was wrong.In truth, what [...]
Real Estate Marketing Mistakes: Improper Attire
by adminIt should go without saying that an agent needs to dress appropriately. And that will vary depending on where you are. If you’re showing waterfront homes it might be appropriate to wear shorts. If you’re showing million dollar mansions you probably need to dress in expensive (or expensive-looking) business clothes.If you live in a rural area where you might find yourself crawling through barb wire fences, jeans are in order. A good blazer makes any outfit look more professional, so invest in one or more. Then tailor your dress to what you’re selling and where.A friend of mine related a [...]
