Do you have a personal brochure? If so, is it only a marketing tool designed to showcase your services, or does it reveal who you are when you’re not wearing your real estate hat?I believe it should be the latter, because prospective clients really want to know more about you before choosing you to represent them. They want to know what kind of person you are so that they can feel comfortable in trusting you. Gone are the days when customers were happy choosing an agent without seeing anything but their professional face.Perhaps this is a reaction to the news [...]
Real Estate Prospecting Riches – Door Knocking 301
by adminIf someone put a gun to my head and told me that I had 30 days to do a deal or I would die, I would spend the next month door knocking. This is the quickest, cheapest and easiest way to find deals. It is also the method investors use least. Before I tell you how to properly door knock, let me dispel any fears you may have.In all the times I have been door knocking, I have never had a gun pulled on me, been screamed at, or been threatened in any manner. The worst thing that has ever [...]
Why Most Real Estate Prospecting Letters Fail
by adminHave you paid attention to the real estate prospecting letters you get in the mail?Most of those real estate letters begin by breaking the #1 rule in copywriting: It isn’t about you.Because those agents think the letters are about them, they begin the very first sentence with the word “I” or “We.”As a result, a huge percentage of people begin reading the letter with a thought or feeling of “Why should I care about you?” or maybe “Yeah, so what? Who are you to me?”The truth is, your prospects don’t give a hoot about you. They want to hear about [...]
