Get exposure for your new listings and begin establishing yourself as “the neighborhood’s real estate agent” by faithfully sending “just listed” cards to everyone in the neighborhood every time you take a new listing.If you’re consistent with your mailings, before long you’ll be known as the neighborhood expert – the one they call first! Use Publisher or a similar product to create a greeting card that fits into an invitation envelope… because people’s curiosity will force them to open it. On the front of the card, use a photo of your new listing, with the words “Just Listed.” Inside, explain [...]
Real Estate Marketing: Choose a Niche
by adminChoosing a niche may sound at first like limiting your real estate practice, but its not. Unless you live in a very small community, it is actually a way to expand your business while spending less money on marketing.Once you’ve chosen a niche you can not only market exclusively to that niche, but you can become the expert that others naturally choose when buying or selling in that niche.So how do you choose a niche?First by examining the kind of real estate and the kind of buyers and/or sellers you most enjoy working with.No one should ever choose a niche [...]
How To Prospect Expired Listings
by adminProspecting expired listings can be the core of anyone’s business in the real estate field. You can create a system that will give you repeatable results for your effort. Let’s look at these three very positive characteristics in prospecting expired listings.They are easy to find: Expired listings come up everyday, so you will always have a handful that you can work with on a daily basis. They provide a steady stream of new leads to contact for listing appointments. There are also usually a few very heavy days each month. You will need to set your schedule to take advantage [...]
