Often, the market will get tougher for a period of time. Agents will get frustrated because there is not enough inventory. Sometimes, getting new listings is more difficult than ever. We will always go through periods of challenge and adversity. We will all have trials. Even long ago, Confucius said, “The gem cannot be polished without friction, nor man without trials.”We must accept that adversity and trials are there to strengthen us, our thoughts and mind, and our will and actions; to shock us into improving our skills, so we are better prepared the next time around. That is the [...]
Real Estate Marketing: Power Up Your Prospecting For 2007 Success
by adminWith every deal, agents have the opportunity to gain transaction knowledge and improve skills in negotiating, legal and regulatory matters. On the other hand, many agents focusing on transactions find it challenging to fit marketing activities into their day-to-day routines.Though the past few years have been characterized by quick sales, rapid price appreciation and record commissions, this prosperous period has had an unexpected downside – many residential real estate pros enjoying their success neglected the marketing basics that are crucial for long-term success. Today, many agents are reevaluating business plans to meet the challenges of slowing markets, increased competition, and [...]
New Real Estate Agents Need a Real Estate Prospecting Platform
by adminWhat Is a Prospecting Platform?A Prospecting Platform is a solid foundation from which to launch your efforts. Most new real estate agents follow this non-platform pattern:They get their license. They get training from their broker in how to get started. Now, it’s in the broker’s interest to get them a client as fast as possible. This keeps the agent’s motivation high and gives the broker a return on his investment. So training usually focuses on activities with the biggest possibility of NOW business.NOW BusinessWhat are the highest NOW business lead-generating activities? Open houses. Referrals from immediate friends and family.That’s really [...]
