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New business prospecting in commercial real estate has to be part of your daily activity.
- Sales by owners
- Property that has been held for a long time
- Things that have not sold and then taken off the market
- Open listings
- Other agents signboards
- Time on market
- Leases expiring
- Properties purchased over 3 years ago (they are the most likely to come on the market in the next 2 years)
- Prospecting every day – This means setting aside 3 hours a day to make new and fresh prospecting calls. Your prospecting should be creative and consistent.
- Keeping great records – Technology allows us to keep great records. Get computer savvy and use the computer to your advantage.
- Develop a mindset that the office time is a waste of time.
Commercial Real Estate Prospecting for High Conversion – 7 Qualities You Need
What is the success rate of your telemarketing calls compared to face-to-face prospecting? And how do you do face-to-face prospecting these days anyway? Is the property well maintained? Do sales people need an appointment?
We call this a Blitz Call. Here are some exciting numbers – 2 Blitz Calls/day = 10/week which = 400 prospecting calls per work year – allowing for 40 work weeks, with conferences, training and vacations figured in. Let your competition leave the prospecting voice mail.
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