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Business cards are affordable, portable and readily accepted worldwide.
Today, a business card can be an ad … a mini-brochure … a coupon … a discount card … even a phone card or CD-rom presentation. Very often, your business card will determine what your prospect remembers about you after your initial meeting … or if your prospect remembers you at all!
Your business card should be legible, informative, attractive, and memorable, and reflect your unique business identity and purpose. Is your card poorly designed, hard to read, or just plain boring?
Maximizing the functionality of your business card begins at the design stage, and any reputable printer you contact should be able to guide you about the “basics” (card stock, style, type size, color, and fonts). The truly essential information is your name, company name, and your phone number (which should be in bold text, if there are other numbers on the card.)
Designing a completely new and improved business card, however, is not always possible. Many network marketers are restricted to the use of company-designed cards, or simply cannot afford to replace their existing card supply. Fortunately, the way you present your business card has far more to do with the sales you generate than the card design itself.
o Consider exchanging cards with like-minded entrepreneurs through business networking groups.
o Introduce yourself with your card.
o Include your card with all correspondence. Odds are, they’ll ask for your card in return.
Easy Business Prospecting Using Business Cards
Part I, Active Networking
For existing accounts do your sales people have 100% of their existing accounts’ business?; Do your sales people what it will take to steal accounts from your competitors?
- The powerful — C-Level, Profit Center Leaders and their immediate staffs.
- The influential, the functional and the impacted.
- The administrators — purchasing agents spec writers, engineers, and controllers.
- Where does your sales person rank on the credibility pyramid for each of these people — 1-low to 6-a resource/consultant?
My rule is 50% of sales people’s prospecting time should be spent on existing accounts, 30% on lost and competitors’ accounts where they have contacts, and 20% in those accounts where they have no contacts.
