Posts Tagged ‘real estate marketing’

Real Estate Marketing Strategies – 7 Ways "Perfectionism" Stops You From Success

January 25th, 2011


Are you a perfectionist? Do you know someone who is?

Have you ever wondered if perfectionism is a help or hindrance on the road to success?

In my 14+ years of coaching real estate agents to be at the top of their game, I have seen that perfectionism does more harm than good. In fact there are at least 7 Ways that perfectionism stops you from success.

1. Perfectionism causes procrastination. Have you ever had a project that you really wanted to get done, but never could quite complete it? If you look carefully at what was going on in your mindset, you probably see that you wanted the project to be completed perfectly.

We live in an imperfect world. The idea that perfection is possible is just an illusion. Your desire for perfection can stop you from taking action that is needed. In fact it can even lead to mental paralysis and stop you from listening to your intuition.

Imperfect action is better than no action.

2. You get caught up in the details.

Instead, use your business vision. There is nothing so compelling as a vision for which you have passion. But if you’re busy with the details, and trying to get every little thing perfect, you lose sight of the bigger picture.

Delegate out as many details of your business as you can’t so you can focus on moving your business forward.

3. Perfectionism doesn’t allow you to be yourself. Have you noticed how guarded you feel when you’re trying to put up a front of being perfect? You can’t be yourself, because someone might see that you really aren’t as perfect as you’re trying to be.

How did that get started anyway? In the way that most of us were conditioned, we weren’t allowed to be ourselves. The more our parents had perfectionistic standards for us and the more we tried to achieve those standards, the more of ourselves we had to give away.

We usually do to ourselves what was done to us when we were growing up. Therefore, if you suffer from perfectionism, it is a good bet that it was part of your programming in your early years. Quite likely you picked up the belief, “I have to be perfect to be okay.”

Get to work on discovering your self-limiting beliefs with regard to perfectionism.When you bring those beliefs to the surface, you can release them and replace them with empowering beliefs, such as, “I am perfectly imperfect like everyone else.”

4. Perfectionism set you up to need others’ approval. Let’s face it, when you’re being a perfectionist, you’re thinking about other people approving of you and your work. You’re being “outer directed”, i.e. trying to get you approval from the outside rather than giving it to yourself.

The truth is; we don’t have to be perfect. All we need to do in any particular moment is to do our best. And our best changes from moment to moment and day-to-day. If you’re feeling healthy, your best will be one-way and if you’re feeling sickly your best will be another way. In either case you just need to remember that your job is only to do your best.

Forget about needing other people’s approval, because what others think of you is really not your business.

5. Perfectionism causes you to be in a constant state of stress, because you’re always trying to meet your perfect standards. According to the law of attraction, the states of consciousness that attract prosperity and success are very positive, such as gratitude, appreciation, and love. When you send out those energies, you are becoming more magnetic for your ideal business. However, when you are trying to be perfect, you are sending out signals of stress, anxiety and fear.

Notice the feelings you are sending out and make yourself as magnetic as possible by projecting gratitude and tolerance.

6. Perfectionism stops you from taking a risk.Any seasoned real estate agent knows how important it is to take educated risks to move forward. Staying stuck in the status quo never benefited anyone.

However, when you demand of yourself that you need to be perfect, you’ll be very hesitant to take the risk.

When it comes to taking risks – follow your intuition. Your gut knows better what you need than your “I must be perfect” beliefs. Remember, perfection doesn’t exist, it’s a trap.

7. Perfectionism stops you from picking up the phone. The consequences of this are HUGE for your business. In today’s marketplace the old methods of marketing aren’t nearly as effective as you simply picking up the phone and prospecting. Prospective clients are less likely to notice you through a flyer or e-mail. However when they hear the sound of your voice, you’re making personal contact.

So many people I’ve worked with over the years avoid this method of lead generation and their business suffers tremendously.

When I explore with them why they are so avoidant of picking up the phone, it usually comes down to the same thing…. they want to be seen as perfect. This is another way of saying that they are afraid of being seen as “pushy” and afraid of rejection.

When you are marketing yourself to prospective clients, there is no such thing as rejection.It’s simply a match or it’s not a match. Your job is to prospect, present your services and keep on the lookout for someone who needs what you have to offer. If they don’t need it, it simply isn’t a match.

Follow these tips listed above and allow yourself to be “perfectly imperfect”. Your business will thank you for it.

By: Maya Bailey, Ph.D.

About the Author:
Dr. Maya Bailey, Master Business Coach for Real Estate Professionals, integrates her 20 years of experience as a psychologist with 14 years of expertise in marketing. Her powerful transformational work creates a Success Formula for Real Estate Professionals ready to double and triple their incomes. To get your free report: “7 Simple Strategies to More Clients in 90 Days” and to apply for an Initial Complimentary Consultation, go to 90daystomoreclients.com



Real Estate Marketing – Using Direct Mail

December 7th, 2010


Everyone does their marketing on the Internet these days, don’t they? Doesn’t everyone communicate by e-mail?

Many do, because it does away with the cost of postage. But that doesn’t mean that sticking exclusively to e-mail is the best way to promote your business. People are busy these days and a non-urgent email is apt to get “lost in the stream” as more mail piles on after it.

Direct mail does have its place, and if you can make your mailing something that catches the eye, the folks on your list will at least look at it and give it a chance to catch their interest. And, if you consistently send “something good” those people will look forward to seeing what you have to say each time you mail.

If you can afford it, I think you should at least mail a postcard each month. Make it funny or pretty or use a short poem. Make it something people don’t want to throw away! I’ve gotten calls from postcards sent a year earlier – because the person thought the card was pretty and stuck it on the refrigerator.

Better yet, write and send a personal newsletter each month. The people in your sphere of influence or in your farm area are interested in what’s going on with the local real estate market – so tell them! Then round out the newsletter with buyer or seller tips, advice on decorating or landscaping or home maintenance, interesting quotes, tidbits about you and your life outside of real estate, or even some poetry.

Just make sure that whatever you send is interesting and/or useful.

Many agents shy away from ever saying anything personal, and I believe that’s a mistake. People want a reason to connect with you and to feel that you are somehow “like” them – give them that opportunity by sharing some of your life.

You don’t have to say much. It could be as simple as “I’ve been enjoying this glorious fall weather by taking the dogs for a run when I get home each day.” That tells a whole lot about you without getting too personal: You like the outdoors, you like exercise, and you’re a “dog person.”

How about mentioning an outing with kids or grand-kids, or bragging because you won a trophy at the horse show? Maybe you could talk a little about volunteer work you’re doing and invite your readers to join in.

If your budget won’t allow you to mail monthly, mail one or the other quarterly. Or mail the newsletter quarterly and the postcards on the “off” months.

The idea is to stay firmly in your potential customer’s minds. Time flies so fast that when they hear from you 30 days later they’ll feel like you just wrote a couple of days ago.

You want to create “Top of mind awareness,” so that any time someone mention real estate, those people automatically think of you.

By: Marte Cliff

About the Author:
Marte Cliff is a Freelance Copywriter who specializes in writing for real estate and related industries.

She’ll help you with one letter, or an entire marketing plan. For Real Estate agents and brokers who are ready to get full value from their websites, she’ll be happy to put together an entire package – from the web copy to the lead generation packages that make an agent’s phone ring.

For busy agents on a budget, Marte offers pre-written letter sets for use in postal mail or in e-mail continuity campaigns. The current selection includes letters for FSBO’s, Expired Listings, Short Sale sellers, First Time Buyers, and a set for new agents to send to buyers. Read what’s included in these sets by visiting http://www.copybymarte.com/pro/prospecting.html

Marte’s weekly ezine for real estate professionals offers tips and hints for building a successful business. To subscribe, and to see other resources available for real estate sales professionals, visit her at http://www.copybymarte.com